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Brick Brewing Co secures Chudleigh's cider rights for Canada

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Canadian brewer Brick Brewing Co has completed a brand licensing agreement for the rights to the Chudleigh's brand for cider. 

The brewer said today that the deal is for an initial ten-year term, with provisions for an extension. Brick will work with dessert firm Chudleigh's on product development, recipes and packaging. 

The brewer is expected to roll out Chudleigh's-branded cider in spring 2018. 

"From our first conversation, it was clear that the culture and style of the two companies were a close fit," said Chudleigh's assistant manager business development, Joel Chudleigh. "Urgency, commitment to excellence, and a deeply held obligation to keep the consumer top of mind are core beliefs that run through both organisations. Our experience in the apple category paired with Brick's depth in beverage alcohol will ensure we deliver products that consumers will respond to."

Brick president & CEO George Croft described the company as a "dynamic, home-grown Ontario business". 

Chudleigh's operates an apple farm in Milton Ontario. The firm's nearby bakery supplies desserts across North America. 

Earlier this month, Brick Brewing Co reported a healthy lift in sales for its fiscal first quarter, as increased investment in its brands paid off.


Sectors: Beer & cider

Companies: Brick Brewing Co. Ltd

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