UK: Brewers struggle with low abv beer perceptions

By James Wilmore | 18 October 2012

Lower-strength beers are helping to cut the consumption of alcohol units in the UK, but brewers are struggling to convince consumers that the products are "proper" alcohol, a Molson Coors' director has said.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Lower-strength beers are helping to cut the consumption of alcohol units in the UK, but brewers are struggling to convince consumers that the products are "proper" alcohol, a Molson Coors' director has said.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

just Five Years Ago: SABMiller, Molson Coors get EU MillerCoors approval
On 8 April 2008, SABMiller and Molson Coors cleared a major hurdle as they moved to set up MillerCoors, their beer joint venture in the US and Puerto Rico. As the European Commission gave the proposal its blessing, MillerCoors took a large stride towards reality.

US: Off-trade beer volumes slip, but Heineken makes ground
Off-trade beer volumes in the US fell by 3.4% in the latest quarter, but Heineken is continuing to gain market share, according to recently-released figures.

IRELAND: Molson Coors launches Canadian lager in Ireland
Molson Coors is rolling out its Molson Candian lager to Ireland - the brand's first launch outside North America.

Market research related to this article

2012 The U.S. Beer Market
This "value set" report combines Beer in the U.S., Imported Beer and Specialty Beer and Microbrewery Markets to create the most exhaustive study of the U.S. beer market available. An $18,000+ value that is priced much lower, it scrutinizes all aspect...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page