The Brewers Association of Japan has launched a campaign against the current level of alcohol taxation in the country. The move was announced in Tokyo yesterday (20 October).

The leader of the campaign, film director Kazuyuki Izutsu, also called for the Japanese Government to abandon plans to up taxes on the third-beer category, which has mushroomed this year thanks to low taxation levels on the segment.

The association, which consists of five Japanese brewers, believes that liquor taxation in Japan is around 20 times as high as in Germany and about ten times as high as the US. It also noted that liquor and consumption taxes account for nearly 50% of the price of a beer in the country.