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US: Brewers Association releases craft beer handling guide

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The Brewers Association (BA) has launched a guide on the best way to store and pour craft beer as it seeks to boost handling practices in the growing category.

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The best-practice handbook is aimed at all links in the craft beer supply chain and offers advice on how to keep the beer fresh, the BA said yesterday (5 February). It is available for free on the website of the trade body, which represents small and independent US brewers.

“Beer is a highly perishable product and susceptible to a number of factors that can diminish its quality from the time it is brewed to the moment it’s consumed,” said Bob Pease, the BA's chief operating officer. “This guide offers a set of best practices to ensure that all stakeholders in the brewing, distribution and retail sectors - in both the US and abroad - put forth the highest quality product possible for consumers to enjoy.”

In 2012, US craft beer recorded its biggest volume rise in a decade, jumping by 13.7% to 185.2m 2.25-gallon cases, according to Beverage Information Group figures in October.


Sectors: Beer & cider

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