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UK: Brewer falls foul of industry code over Krays Twins pump clip

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Ramsgate Brewery has agreed to change the pump clip on one of its beers, featuring gangsters the Kray twins, after it fell foul of industry guidelines. 

Dark Conspiracy, produced by the Kent-based brewer, was brought to the attention of industry watchdog the Portman Group after a complaint from a member of the public. The Portman Group said its independent complaints panel found that “although the producer had not sought to intentionally associate the product with violence or aggressive behaviour, there were more appropriate images that could be used to illustrate the conspiracy connection".  

The panel also felt the Kray twins were “intrinsically linked with violence and aggression and were still relevant and contemporary figures.” 

Henry Ashworth, the Portman Group’s chief executive, said: “Original and innovative marketing is a world-class British export and should not be stifled by regulation, but the alcohol industry must show, through a strict set of regulations, that it can market its products responsibly."

Ramsgate Brewery said the "stylised drawing of the Kray twins was chosen because it felt it illustrated the name perfectly, conjuring up thoughts of the famous conspiracy between gangsters, the press and politicians".

However, the company cooperated “swiftly with the ruling and agreed to cease the use of the image on the pump clips with immediate effect”, the Portman Group said.

The full ruling can be viewed here


Sectors: Beer & cider

Companies: The Portman Group

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