News

BrewDog swaps used cans for equity

Most popular

Why COVID-19 has restored plastic's popularity

Remy Cointreau Performance Trends 2016-2020

COVID-19 a double-edged sword for CBD

How drinks companies can trump the water fountain

Campari and Cuervo - The next big spirits buy?

MORE

Scottish brewer BrewDog has lined up a scheme to exchange shares in its business for empty beer cans.

BrewDog cans can be exchanged for shares in its business

BrewDog cans can be exchanged for shares in its business

The company said yesterday that in exchange for 50 empty BrewDog cans, consumers will receive a voucher for a share in BrewDog's Equity for Punks crowdfunding scheme. The initiative will be live in all European BrewDog bars from 25 February and run across the UK & Europe until its latest round of crowdfunding closes in April.

BrewDog is partnering with First Mile Recycling to return the aluminium collected in the scheme to the packaging industry. The measure forms part of BrewDog's sustainability initiative, BrewDog Tomorrow.

"Ever since BrewDog was founded in 2007, our business practices have always challenged the norm," said co-founder James Watt. "Our groundbreaking Equity for Punks programme has been vital in helping us to accelerate our growth, and build a community of 130,000 passionate shareholders in the process - it's time for it to evolve in line with 'BrewDog Tomorrow'."

BrewDog joins a range of companies linking sustainability to finance. This week, soft drinks producer Britvic agreed its first sustainability-linked credit facility.

Van Boxmeer leaves behind a more worldly Heineken as CEO dances out the door - comment


Expert Analysis

Success Case Study: St Peter’s Brewery Without Alcohol-Free Beer - Exporting traditional UK real ale in an alcohol-free format

Success Case Study: St Peter’s Brewery Without Alcohol-Free Beer - Exporting traditional UK real ale in an alcohol-free format

St Peter's Brewery is a UK-based craft brewer with an established line of traditional beer varieties and artisanal heritage. The brand has, however, extended to include a non-alcoholic beer range call...

VIEW REPORT

Related Content

BrewDog looks to bring colourful reputation to Scotch - Focus

BrewDog looks to bring colourful reputation to Scotch - Focus...

Portman Group cautions BrewDog over 'beer for girls'

Portman Group cautions BrewDog over 'beer for girls' ...

BrewDog passes judgement on beer industry

BrewDog passes judgement on beer industry "sexism" with Pink IPA launch...

BrewDog's private-equity gamble reveals stark choice for craft beer growth - Analysis

BrewDog's private-equity gamble reveals stark choice for craft beer growth - Analysis...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?