BRAZIL: Brazilian drinkers to up spend in 2013 - forecast

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Consumers in Brazil will increase their spending on drinks this year by over 10%, according to a recently-released forecast in the country.


Brazilians will spend BRL19.6bn (US$9.1bn) on drinks in 2013, a rise of 11% on last year, the Brazilian Institute of Public Opinion and Statistics (IBOPE) forecast earlier this week. The estimated total includes spending on beer, spirits, still and sparkling wine, bottled water, soft drinks, juices and nectars.

The greatest market potential is concentrated in Brazil’s socio-economic class C, which numbers 27.04m households and accounts for 42.13% of the annual consumption potential for beverages.

Brazil’s B consumer class - with 12.92m households - trails in second place with 39.71% of the nation’s beverages consumption. Brazil has 51.44m households, according to IBOPE.

South-east Brazil accounts for 50.14% of the nation’s beverages consumption potential, followed by the south (17.59%), north-east (17.34%), centre-west (8.62%) and north (6.31%).

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