News

Brands must target online 'super leaders' to win in digital - research

Most popular

What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

As Irish whiskey comes of age, so do its problems

MORE

Drinks producers must look to engage a new generation of online influencers in order to build brand reputation, a new report has suggested.


Related Content

Online grocery

Online grocery "not just a channel" - Heineken's digital head...

Micro-influencers - the future of consumer engagement for brands? - Trend Hunter Future Festival

Micro-influencers - the future of consumer engagement for brands? - Trend Hunter Future Festival...

Why taking the hit in Asia is worth it for soft drinks - Comment

Why taking the hit in Asia is worth it for soft drinks - Comment...

Why drinks companies will struggle to break Generation Z - Consumer Trends

Why drinks companies will struggle to break Generation Z - Consumer Trends...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?