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Product Launch - UK: Brand Phoenix's First Cape Discovery Series - Pinot Grigio

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Brand Phoenix's First Cape Discovery Series - Pinot Grigio

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Category - Wine, Romanian, white, Pinot Grigio, 13% abv

Available - From this month

Location - UK, initially in Tesco supermarkets

Price - SRP of GBP5.99 (US$9.55) per 75cl bottle

Distribution - Brand Phoenix

Brand Phoenix is extending its First Cape wine brand, which until now consisted of only South African wine variants, to include the Discovery Series. The first wine in the series is a Romanian Pinot Grigio, sourced from the Cramele Recas winery.

"The Discovery Series will allow First Cape to champion lesser-known regions and deliver a range of global wines to its customer base,” said Jonathan Butt, who developed the Discovery series range for Brand Phoenix. “Consumers will benefit from the range by trialling wines from regions that they wouldn't normally purchase from."


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