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UK: Brains renews Welsh rugby sponsorship deal

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UK brewer and pub operator SA Brain and Co has renewed its sponsorship deal with the Welsh international rugby team.

In a deal agreed with the Welsh Rugby Union, the Brains logo, which has appeared on the Welsh international rugby jersey since 2004, will now remain until September 2009.

The arrangement is part of a wider four-year deal which ensures that Brains remains "the toast" of Welsh rugby with dispensing rights to serve its newest brand extension, SA Smooth, at Wales' Millennium Stadium until 2012, alongside Brains Smooth and '45', its continental style beer.

The jersey sponsorship means Brains will now make its mark on the new Under Armour Wales kit, which will be officially launched in October shortly before the Invesco Perpetual series 2008.

"We are delighted to announce the extension of our relationship with the WRU for a further four year term," said Richard Davies, sales and marketing director at Brains. "This will enable us to promote our key brand SA and our fastest growing brand, SA Gold."

Brains will have two different sponsorship marks on the home and away kits. The 'Brains SA' logo will feature on the home international jerseys with the away kit featuring 'SA Gold'.


Sectors: Beer & cider

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