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UK: Bowmore launches limited edition Scotch

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Scotch distiller Bowmore has launched the second of three limited edition whiskies, targeted at the luxury spirits market.

Only 732 bottles of White Bowmore, a 43 year old single malt, have been made at the Bowmore Distillery on Islay, the firm said today (9 Setpember).

Costing GBP2,500 (US$4,400) per bottle, its release follows the launch of 42 year old Black Bowmore last year, marking a concerted effort by the group to target the luxury spirits market. A third release is still to come.

White Bowmore has been maturing in six bourbon casks since 1964, according to the company, and has been positioned as a collector's item for whisky connoisseurs throughout the world.

Glen Moore, Bowmore brand director, said: "Since the release last year of the 42 year old, there has been a huge amount of interest regarding this year's release."

A free bottle will be offered as a competition prize on Bowmore's website, www.bowmore.com.


Sectors: Spirits

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