US: Bourbon on-trade volumes stay healthy as gin, Tequila, vodka slide
Brown spirits are continuing to comfortably out-perform most white spirits in the US on-trade, according to latest figures.
In this year's third-quarter, Bourbon volumes grew by 16% in bars and restaurants, while Irish whiskey was up by 6% year-on-year, tracking firm Guestmetrics revealed today (30 October). Volumes of brandy and Cognac fell 2%, while Scotch was down by 5% in the three months.
On-trade gin volumes dropped by 4%, Tequila 3%, Canadian whiskey 7% and vodka by 8% in Q3, Guestmetrics said.
Overall, all three alcohol categories had their weakest performance of the year in the latest quarter. Spirits volumes fell 3.1%, but the sub-category is still gaining share in the alcohol market, primarily over beer, the figures showed. Spirits gained 0.2 percentage points, while beer lost nearly 0.6 percentage points.
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