The US on-trade is performing well for Bourbons and Irish whiskey

The US on-trade is performing well for Bourbons and Irish whiskey

Bourbon, blended American whiskies and Irish whiskey were the only spirits sub-categories to see volume growth in the US on-trade in 2013 as clear spirits lagged, according to latest figures. 

In US bars and restaurants, volume sales of Bourbons and blends rose 20% year-on-year in the 12 months, tracking firm GuestMetrics reported today (15 January). Irish whiskey also performed strongly, with volumes up 9%. 

Fireball gained "by far the most" share followed by Diageo's Bulleit, while Brown-Forman's Jack Daniel's brand lost ground, but was partially offset by a strong showing from its Tennessee Honey variant, the figures showed. 

For Irish whiskey, Pernod Ricard's Jameson brand made “impressive gains” in the on-trade, GuestMetrics said, without giving further details. In Scotch whisky, Edrington's Macallan, William Grant & Sons' Balvenie and Beam's Laphroaig made “strong gains” while Bacardi's Dewar's and Pernod's Chivas brands “lost ground”. 

Vodka volumes in US bars and restauarants fell around 6% over the year, which was “quite a bit softer than in off-premise”, the firm said. Tito’s brand showed “significant gains” in volume share, while SPI Group's Stolichnaya and Three Olives lost the most ground, GuestMetrics said. 

Tequila sales by volumes dropped 5%, however Diageo's Don Julio gained share, while Patron and Jose Cuervo “lost ground”, GuestMetrics said. 

The gin and brandy/Cognac categories both saw overall volumes down around 1%.