UK: Bottlegreen Drinks redesigns packaging

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Bottlegreen Drinks Co has lined up a rebrand and extension for its range of sparkling pressé drinks in the UK.

The company said yesterday (6 November) that it will repackage its soft drinks and will offer a 275ml-sized bottle, replacing the current 250ml. As well as the 275ml bottles, the portfolio will also be available in a 750ml version in the country.

The redesign will be backed by an advertising and PR campaign, which will run in trade, consumer and online media.

"Our key marketing objective this year has been to raise our brand profile amongst consumers and to also drive our products within new distribution channels," said Simon Speers, managing director of Bottlegreen.

"Although we are a significant player within the premium drinks aisle in the multiples, we are keen to further develop our presence within the on-trade and foodservice sector."

In addition to the re-design, Bottlegreen will also launch an orange & mango sparkling pressé variant, which will only be available in the 275ml size.

The drinks will be priced between GBP1.40 (US$2.2) to GBP2.80 for the 275ml version.

Sectors: Soft drinks

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