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US: Bottled water volumes climb in 2010 - research

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The consumption of bottled water in the US last year increased by 3.5%, boosted by an improvement in economic conditions, according to recent research.

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The increase followed losses in consumption in 2008 and 2009 due to poor economic conditions, figures published by The International Bottled Water Association (IBWA), revealed today (1 June). As a result, the bottled water category's overall share of the 'liquid refreshment beverages' market edged up to 30% from 29.2% in 2009.

In 2010, consumption increased by 3.5% to 8.75bn gallons, while per-capita consumption climbed by 2.6%.

"While economic times are still tough for many, the consumption of healthy bottled water continues to be a part of their lifestyle," said IBWA's president and CEO, Joe Doss. "The steady market share increase we now are experiencing is because consumers are choosing safe, high-quality bottled water over other packaged beverages."


Sectors: Soft drinks, Water

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