News

E EUROPE: Bottled water sales still booming - figures

Most popular

Could a Pernod offload revolutionise wine?

The just-drinks Analyst returns

Why drinks companies will struggle to break Gen Z

Wine's race to the top - whither value?

How to ride the 'Gen Z' wave in the on-premise

MORE

Bottled water sales in Eastern Europe rose by 17% in 2007 to EUR5bn, a new report has said.

The growth means water sales by value have nearly doubled since 2000, said Zenith International, the global beverage market consultancy group, which published the report today (14 October).

Volume sales across Eastern Europe rose 10% to 13.2bn litres last year, it said, predicting further growth based on the fact that consumption remains well below the more mature Western Europe market.

"Countries with the lowest uptake include Russia on 19 litres per person, Belarus on 23 litres and Ukraine on 27 litres," said Zenith market intelligence director Gary Roethenbaugh. "This represents an attractive opportunity for new market entrants as well as existing players."

Serbia achieved the highest growth rate in 2007, increasing volume sales by 22%.

Zenith added that local brands continued to hold a strong influence. "Despite the active presence of global soft drinks heavyweights Coca-Cola Hellenic, Pepsi Bottling Group, Danone and Nestlé, it is interesting to note that they lead just three of the national markets between them."


Related Content

European non-alcoholic beer sales neared EUR900m in 2017 - Brewers of Europe

European non-alcoholic beer sales neared EUR900m in 2017 - Brewers of Europe...

Optimism for Western Europe as alcohol consumption declines slow - analyst

Optimism for Western Europe as alcohol consumption declines slow - analyst...

Efficiency, Reserve brands and a boost for e-commerce - Diageo in Europe, Russia & Turkey - Analysis

Efficiency, Reserve brands and a boost for e-commerce - Diageo in Europe, Russia & Turkey - Analysis...

What does the future hold for bottled water? - Comment

What does the future hold for bottled water? - Comment ...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?