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US: Bottled water sales reached 6.8m gallons

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US bottled water sales reached volumes of nearly 6.8 billion gallons, an 8.6% increase over 2003.

According to Beverage Marketing Corporation, 2004 bottled water per capita consumption reached 23.8 gallons, compared to 22.1 gallons per capita the previous year.

"While all beverages have their role in a marketplace with an abundance of drink choices," said Stephen R. Kay, International Bottled Water Association vice president of communications, "consumers are choosing bottled water as a refreshing, hydrating beverage and as an alternative to others that may contain calories, caffeine, sugar, artificial colors, alcohol or other ingredients, which they wish to moderate or avoid."


Sectors: Soft drinks, Water

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