Consumers are tuned in to waters health benefits, according to the study

Consumers are tuned in to water's health benefits, according to the study

US bottled water consumption posted a slight rise last year, new research shows.

Total US bottled water consumption in 2011 increased by grew 4.1% in 2011, hitting 9.1bn gallons (34.4bn litres), up from 8.75bn gallons in 2010, according to the Beverage Marketing Corporation (BMC). The increase builds on 3.5% growth year-on-year in the 2010 study.

“All signs point to US consumers’ already displayed thirst for bottled water continuing in the years ahead,” said Gary Hemphill, BMC's information services MD. “Changes in per capita consumption indicate persistent interest in a product that consumers embrace as a healthful alternative to other beverages.”

The figures also showed that per-capita consumption in the country is up by 3.2% in 2011 to an average of 29.2 gallons.

“Bottled water added more gallons to its per-person consumption rate in ten years than either ready-to-drink tea or sports beverages reached by the end of that period,” said Hemphill. “In fact, neither even reached five gallons per US consumer by 2011.”

Chris Hogan from the International Bottled Water Association, said consumers drink bottled water for a number of reasons.

“Many consumers are focusing on healthful choices for themselves and their families, and they know that crisp, refreshing bottled water has zero calories and is the healthiest option on the shelf,” Hogan said. “They also appreciate the reliable, consistent quality of bottled water.”