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JAPAN: Bottle-can hybrid success for Sapporo

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Japanese brewer Sapporo Breweries believes that its bottle-can hybrid is a success with drinkers. The company was looking for a compromise between the convenience of cans and the more attractive look of a bottle. It came up with the Sapporo Black Label Shot Bottle, an aluminium bottle with a screw cap and stubby neck. The bottle was introduced earlier this year and has proved popular says Sapporo. It has now been adopted by another new drink called Brau.David Robertson


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