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ITALY: Bottega launches 'Wine to Aid Africa'

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An Italian wine company has launched a campaign to support children in Africa. The Bottega family has announced that for each bottle of Acino d'Oro Chianti wine sold, it will donate €1 to a long-distance adoption project for children in Eritrea run by the "Centro Internazionale per la Pace fra i Popoli" based in Assisi.

To publicise the initiative at points of sale, each bottle of wine will have a tag with the words "Wine to Aid Africa" on it. The tag also informs consumers that €200 a year would support one child in many African countries.

By the end of this year, the Bottega family aims to raise enough to allow for the long-distance adoption of at least 50 children.


Sectors: Wine

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