Brewer, Boston Beer Company reported first quarter net income that fell 63%, due to an increase in advertising and promotional on the back of the Sam Adams Light launch. This was despite a gross sales increase to US$50.5m from US$46.2m a year ago. In a statement the brewer said: "The company continues to evaluate new Samuel Adams media campaigns to grow its core Samuel Adams Boston Lager business and to invest in the sales and support of its seasonal programme."