News

Product Launch - US: Boston Beer Co's Samuel Adams Rebel IPA

Most popular

Should Campari Group be renamed Aperol Group?

Campari Group's Aperol Q3 bonanza - Comment

just-drinks' M&A database - Oct 18

Spirits brands must keep an eye on China

MORE

Boston Beer Co's Samuel Adams Rebel IPA 

//i2.aroq.com/1/logobostonbeer_001.png

Category - Beer, IPA, 6.5% abv, draught and bottles 

Available - From this month

Location - US, nation-wide 

Price - Six-pack SRP of US$7.99-$9.99 and 12-pack SRP of $14.99-$17.99. Prices vary by market.

Boston Beer Company has announced details of a new 'west coast-style' IPA it has launched under its Samuel Adams brand, brewed with five different hops in its experimental 'nanobrewery'. 

Rebel IPA, with a 6.5% abv, is being launched nation-wide in the US in draught and bottled format. The beer, which contains Cascade, Simcoe, Centennial, Chinook and Amarillo hops, is described as having “big citrus and grapefruit aromas”  with “piney and resinous notes”. 

Rebel IPA was brewed at Boston's ten-gallon nanobrewery system, within its main brewery. “The nano acts as a test kitchen within our Boston Brewery, and it was here that Rebel IPA was born,” said Seth Adams, a brewer at the nanobrewery. “The West Coast hops we use in this brew are some of my personal favorites and I'm extremely proud to see this brew grow from these experimental roots to being available nationwide."

Earlier this month, the brewer introduced a seasonal Samuel Adams beer called Cold Snap


Sectors: Beer & cider

Related Content

East Coast IPA

East Coast IPA "like a unicorn" - The Boston Beer Co's Jim Koch...

The Boston Beer Co launches Samuel Adams probe as Q1 profits, sales slide

The Boston Beer Co launches Samuel Adams probe as Q1 profits, sales slide...

Can Samuel Adams Boston Lager transcend the craft beer category? - Analysis

Can Samuel Adams Boston Lager transcend the craft beer category? - Analysis...

Boston Beer Co drives margins to boost YTD sales, profits

Boston Beer Co drives margins to boost YTD sales, profits...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?