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Product Launch - US: Boston Beer Co’s Samuel Adams Escape Route

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Boston Beer Co’s Samuel Adams Escape Route 

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Category - Beer, Kölsch-style, 5% abv, seasonal, limited release

Available - From this week

Location - US, nation-wide, off-trade 

Price - SRP of US$7.99 to $9.99 per bottled six-pack 

Boston Beer Co has launched a seasonal Kölsch-style beer to capture the late Winter, early Spring market in the US. 

Samuel Adams Escape Route, with an abv of 5%, is a hybrid between an ale and a lager. Based on the Kölsch style, which originates from Cologne, Germany, the beer is described as having the “subtle fruit notes of an ale”, with the “smooth crispness of a lager” and a “hint of honey”.

As well as the six-pack format, the brand is being made available as part of Boston’s Samuel Adams Spring Brews Variety 12-pack, the company said.

Last month, the Boston, Massachusetts-based brewer released a "west-coast style" IPA.


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