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US: Boston Beer Co's marketing efforts pay off as H1 sales, profits up

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  • First-half net profits up 26.7% to US$33.7m
  • Operating profits up 29.1% to $53.9m
  • H1 volumes jump 28% to 1.9m barrels 
  • H1 net sales rise 30.9% to $415.5m

Boston Beer Company has seen a healthy rise in first-half profits and sales as spending on advertising and marketing helped see off competition in the craft beer market.

Boston Beer Co, which also has cider and FMB brands, saw H1 sales and profits up

Boston Beer Co, which also has cider and FMB brands, saw H1 sales and profits up

The Samuel Adams brand owner saw net profits increase 26.7%, while sales rose 30.9% in the six months to the end of June. Operating profits were up 29.1%. 

Volumes rose by 28% to 1.9m barrels.

Second-quarter sales climbed 28% to $231.6m, while profits rose by 29% to $25.4m.   

"In the second quarter, our depletions growth benefited from the strength of our Samuel Adams, Angry Orchard and Twisted Tea brands," said president & CEO Martin Roper. "We believe that the growth we see in our main brands reflects a response to our increased investments in media, local marketing and point of sale and the efforts of our increased sales force, even as we face a more competitive environment."

Looking ahead, Roper said: "We expect a continued high level of brand and capital investments, as we pursue growth and innovation. We are prepared to forsake the earnings that may be lost as a result of these investments in the short term, as we pursue long-term profitable growth."


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