Market research
The Boston Beer Co is to release one of its Angry Orchard ciders in the UK.
Boston Beer's Angry Orchard was first released in 2011
The 5% abv Angry Orchard Crisp Apple, which is the top-selling cider in the US, will be available on draught in the UK on-trade from September. It will launch in 35cl and 50cl bottles the following month.
Shepherd Neame is exclusively importing and packaging Angry Orchard in the UK, a spokesperson for the UK brewer told just-drinks.
The Angry Orchard range was first introduced in the US in 2011. It is the biggest-selling cider brand in the US. and last year accounted for 27% of Boston Beer's group sales in US channels as measured by IRISymphony.
Sectors: Beer & cider, Product launches
