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Boston Beer Co lines up Angry Orchard's UK launch

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The Boston Beer Co is to release one of its Angry Orchard ciders in the UK.

Boston Beers Angry Orchard was first released in 2011

Boston Beer's Angry Orchard was first released in 2011

The 5% abv Angry Orchard Crisp Apple, which is the top-selling cider in the US, will be available on draught in the UK on-trade from September. It will launch in 35cl and 50cl bottles the following month.

Shepherd Neame is exclusively importing and packaging Angry Orchard in the UK, a spokesperson for the UK brewer told just-drinks.

The Angry Orchard range was first introduced in the US in 2011. It is the biggest-selling cider brand in the US. and last year accounted for 27% of Boston Beer's group sales in US channels as measured by IRISymphony.


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