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FRANCE: Bordeaux hails record year for export values in 2011

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Exports of wine from Bordeaux by value attained a record level for the second year running last year, according to figures from the Conseil Interprofessionnel du Vin de Bordeaux (CIVB) show.

Global export sales last year totalled EUR1.97bn (US$2.58bn), an increase of 30% on 2010. Shipments to countries outside the EU were up by 39%, compared to a 15% increase for EU states.

"The value of Bordeaux exports is now on a par with Champagne (EUR2.13bn) and Cognac (EUR2.04bn)," the CIVB said earlier today (12 March).

In terms of volumes, exports totalled 288m bottles, up 22% on 2010.

"The most dynamic growth in exports was in the Asian market, with China and Hong Kong being the main drivers essentially," the CIVB said.

Last year, China became the leading destination by volume globally, totalling 58m bottles (+91%) and the second in terms of value, generating sales of EUR334m (+103%), behind Hong Kong.


Sectors: Wine

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