News

UK: Bordeaux Direct to be re-named Laithwaites

Most popular

Why water has become more important than wine

Should Campari Group be renamed Aperol Group?

just-drinks speaks to A-B InBev CEO Carlos Brito

Stoli Group’s AC/DC Thunderstruck Tequila- Comment

MORE

Direct Wines, the world's largest home delivery wine merchant is investing £2 million on re-branding Bordeaux Direct. The name Bordeaux Direct no longer fits as the company now brings wine direct from all over the world to its 600,000 customers. In fact, the company now sells three times more wine from the New World than from Bordeaux.Bordeaux Direct will be re-launched as Laithwaites on 20 September 2000, after its Chairman Mr Tony Laithwaite, who started the company in 1969 with just a small van and the idea of bringing wines of authenticity and character to the UK. The company now employs between 500-750 staff (dependent upon peaks in trading), with sales in excess of £132 million in the 12 months to June 2000. In just six years Direct Wines has multiplied in size six times, growing at over 30% compound per year. By June 2001 sales are expected to exceed £160 million.To coincide with the re-launch, the website has been re-engineered and will go live on 20 September.


Related Content

"We feel sometimes the consumer is confused or intimidated by Bordeaux" - CIVB president...

How to stay ahead in wine e-commerce - Interview, Jay Wright, CEO of Virgin Wines

How to stay ahead in wine e-commerce - Interview, Jay Wright, CEO of Virgin Wines...

FREE TO READ - just-drinks' Mergers & Acquisitions database - June 2018

FREE TO READ - just-drinks' Mergers & Acquisitions database - June 2018...

"Everything we are doing is to create value, not volume" - Interview, Baron Philippe de Rothschild C...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?