Bordeaux wine producers are considering a number of radical moves to halt falling sales.

At a meeting of 300 wine professionals in the city this week, options being considered include ripping up vineyards, eliminating labels bearing the names of non-existent chateaux and creating a central body to maintain stock levels of quality wines to cope with unexpected events such as bad weather.

Sales of Bordeaux fell to around 5.7m hectolitres last year from 6.4m in 1998. The Interprofessional Council for Bordeaux Wines (CIVB) expects sales to drop again this year, as foreign competition and a strong euro affect the wine area.