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UK: Boost launches Boost Cranberry

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Boost Drinks has launched a new addition to its soft drinks range. The UK-based company said yesterday (9 May) that Boost Cranberry, with added taurine, caffeine and vitamins, will be targeted at energy drink customers.

The new drink, which will be available in a silver 1L size PET bottle, will be available at a RRP of 99p.

"We launched the original Boost energy drink in August 2001 in a 1L, resealable PET bottle to target the gap in the energy drinks market for a larger and more value for money product which could be consumed in more than one serving," said Boost's managing director, Simon Gray.

"Following the success of the 1L bottle of Boost, we then set out to create something a little bit different for the single-serve sector - not just another 250ml can - so we introduced the 500 ml bottle in both original and sugar free Boost in 2003."

Boost Cranberry joins the other energy drinks in the Boost range, including original flavour Boost and its sugar-free variant Boost Light, which are both available in 1L and 500 ml sizes.


Sectors: Soft drinks

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