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UK: Bombardier renews English Heritage partnership

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UK brewer Wells and Young's has renewed its partnership with English Heritage for the Bombardier beer brand.

The deal, announced today (5 February), confirms Bombardier as the official beer of English Heritage for a second year running, the company said. As part of the deal, financial details of which were not disclosed, Bombardier will sponsor a St George's Day event at Wrest Park, Bedfordshire in April.

"Bombardier has been the 'drink of England' for 15 years, and this association is being strengthened tremendously by the partnership with England's leading heritage body," said Chris Lewis, director of marketing at Wells and Young's.


Sectors: Beer & cider

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