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Product Launch - UK: Bols Natural Yoghurt Liqueur

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Bols Natural Yoghurt Liqueur 

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Category - Spirits, liqueur, 15% abv 

Available - From this month

Location - UK, on-trade and and off-trade 

Price - GBP10.95 (US$17.44) per 50cl bottle 

Distributor Maxxium UK is launching what it claims is the “first natural yoghurt liqueur” to the UK market. The company says it can be served chilled on its own, or as an ingredient in cocktails.

The product has been launched perviously in China, Russia, Ireland and Bulgaria. 

Maxxium UK marketing controller for specialities, Johna Penman said: “Lucas Bols is the first and only company in the world to launch a 100% natural yoghurt liqueur. The launch provides a fresh and natural alternative to traditional cream liqueurs and its versatility will give a twist to existing cocktails, making great drinks taste better.”


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