Rioja wine producer Bodegas Berberana has teamed up with West End musical Zorro in an expansion of its UK marketing campaign.

The on-pack promotion, the company said today (15 October), will run until early 2009 and offers consumers the opportunity to purchase discounted tickets to Zorro, as well as win a trip to Spain.

The promotion is running across the Berberana range and available in multiple grocers including Tesco, Sainsbury's, Morrisons and Co-op.

Berberana also has a number of tastings at trade and consumer events taking place throughout autumn, including the World Travel Market show, Square Meal Venue & Event show, Tesco Wine Club Fairs and the Wine Show. 

Berberana is distributed in the UK by United Wineries.