Brown-Forman Wines International has appointed BMP DDB to handle its $1m pan-European Fetzer wine account.

Focusing on the national press, the campaign has been carefully targeted towards consumer magazines, in particular travel supplements.

Simon Legge, Fetzer's European marketing director said: "The Fetzer brand has been growing steadily. With the current levels of distribution, consumer advertising is the next logical step to build our franchise further."

Fetzer Wines are available in all major UK supermarkets and retail chains including Oddbins, Wine Cellar and Majestic.