News

US: Blueberry vodka joins the Burnett's stable

Most popular

Should Pernod dump wine, bunk up with Brown-Forman

Why Brown-Forman will be one of spirits' winners

Retaliatory tariffs "wild card" for Brown-Forman

Diageo in North America - Focus

MORE

US spirits group Heaven Hill Distilleries has launched yet another addition to its stable of flavoured vodkas.

Heaven Hill said yesterday (21 February) that Burnett's Blueberry Vodka, the 14th flavour in the range, is now on sale in the US.

"The Burnett's flavours have been able to quickly capitalise on consumer trends in the flavoured spirit arena," said Reid Hafer, brand manager for Heaven Hill's Burnett's franchise. "The result is a successful line of flavoured vodkas that continues to grow in volume and offerings annually."

A Heaven Hill spokesman refused to reveal the sales of Burnett's vodka in the US but said the core vodka product is growing at "double-digits" annually - with the flavoured stable growing faster.

The spokesman said: "We're doing a good job of reflecting consumer demand for a variety of flavours at a price-point that combines very good quality vodka with brand availability."

The 35% abv blueberry variant is priced at US$9.99, in line with other Burnett's flavours.


Sectors: Spirits

Companies: Heaven Hill Distilleries

Related Content

Why the usual vodka suspects will have to sit out the short-term in the US - Comment

Why the usual vodka suspects will have to sit out the short-term in the US - Comment...

This week in spirits & wine, featuring an interview with Heaven Hill chief, Diageo's US$1bn Casamigos play and Vinexpo 2017

This week in spirits & wine, featuring an interview with Heaven Hill chief, Diageo's US$1bn Casamigo...

The Vodka Category - Everything you need to know - just-drinks Spirits Essentials

The Vodka Category - Everything you need to know - just-drinks Spirits Essentials...

The IWSR Real 100 Spirits Brands Worldwide - The Facts

The IWSR Real 100 Spirits Brands Worldwide - The Facts...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?