The Blossom Hill Vineyard Collection

The Blossom Hill Vineyard Collection

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The Blossom Hill Vineyard Collection from Diageo's wine subsidiary, Percy Fox.

Category - Wine, white (11.5%abv) and red (12%abv), blend of varietals

Available - From April

Location  - UK, on- and off-trade

Price - RRP of GBP5.99 (US$9.70) per 75cl bottle

Distribution - Percy Fox

Diageo will launch a marketing campaign for the new range in the autumn. Meanwhile, Blossom Hill winemaker Carol Thorup will be visiting retail stores and bars from April.

According to Diageo, research shows that 48% of consumers in the UK do not look for a particular grape variety when purchasing wine. It is targeting Vineyard Collection at "special occasions".

Separately, Diageo said it will also relaunch its Blossom Hill Winemakers Reserve range in April.