News

Blended Scotch whisky poised to bounce back, as lean times come to an end - Research

Most popular

Everywhere is now a drinking occasion - Trends

How DNA testing will shape the future of drinking

Canada blazes a trail for cannabis beverages

Pernod Ricard Performance Trends 2015-2019

Major spirits brands dodge the US tariff bullet

MORE

A new report from The IWSR and just-drinks has forecast a recovery for the blended Scotch whisky category after some difficult years.

The latest research on Scotch whisky from just-drinks and The IWSR has been published this week

The latest research on Scotch whisky from just-drinks and The IWSR has been published this week

According to the 'Global Scotch whisky insights - market forecasts, product innovation and consumer trends' report, published today, the blended Scotch whisky sector showed declines in 2012, 2013 and 2014, falling by 1.3% in 2014. Despite the downward trend, the segment is set fair for better times ahead. "Despite its current travails," the report states, "blended Scotch is poised to bounce back over the next five years, thanks to positive trends in emerging markets, in particular."

Volumes will remain level or decline in 2015 and 2016, but are forecast to "recover strongly to the end of the forecast period (2020)". The blended sector will add a total of nearly 7m cases between 2015 and 2020, representing a compound annual growth rate (CAGR) of 1.6%.

While mature markets for blended whisky are expected to continue to stagnate or decline, emerging markets, notably India and Russia, will provide growth.

Russia is one of a number of markets forecast to add 1m cases or more of blended whisky sales by 2020. China and Global Travel Retail will also see volumes increase by 1m cases over the period, with the latter forecast to reach 7m cases by 2020. India will build on its recent impressive growth record, adding 3m cases by 2020, representing a CAGR of 12.2% to 2020 and overtaking the US in volume terms.

Meanwhile, the strong growth in the malt category is set to continue, according to the report. The malt sector has grown by a CAGR of 6.3% over the past four years, reaching 8.6m cases in 2014, while the blended sector grew by a CAGR of just 0.6% to 86.7m cases.

Growth in malts will continue over the coming five years, with sales set to reach 10.1m cases by 2018 and 10.8m cases in 2020, representing a CAGR from 2015 to 2020 of 3.8%.

For full details of this new Scotch whisky research, click here


Sectors: Spirits

Related Content

Blended Scotch sales & volumes in UK to fall 4% by 2022 - data

Blended Scotch sales & volumes in UK to fall 4% by 2022 - data...

How can Scotch whisky build on 2017 growth in the years to come? - Research in Focus

How can Scotch whisky build on 2017 growth in the years to come? - Research in Focus...

Why Scotch must drop the 'malts good, blends bad' mantra - Research in Focus

Why Scotch must drop the 'malts good, blends bad' mantra - Research in Focus...

How will Scotch whisky perform in the next five years? - Research in Focus

How will Scotch whisky perform in the next five years? - Research in Focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?