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US: Blavod/Suntory JV to launch Tequila brand

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The Blavod Extreme Spirits joint venture Diamante Spirits is to produce and market a new Tequila, El Diamante del Cielo (Diamond in the Sky). The new product will have a retail value between US$45-60 depending on vintage and will be commercially available in the US in early 2006.
 
The brand is the first new product to be produced by Diamante Spirits LLC, the joint venture company formed in August this year by Suntory and Blavod.
 
The JV will produce three varieties of the Tequila - El Diamante del Cielo Blanco, Reposado and Anejo.  The Tequilas are made with 100% blue Waeber Agave.
 
Jeff Hopmayer, CEO of Blavod Extreme Spirits, said:  "We are very excited to bring our first new brand from the JV to the market.  We anticipate that, with our partner, we will make El Diamante del Cielo a highly competitive international brand within a short timeframe."

Sectors: Spirits

Companies: Suntory

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