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UK: Blavod signs Marie Brizard distribution deal

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Blavod Drinks, the UK trading subsidiary of Blavod Extreme Spirits, has reached an agreement with the French drinks group Marie Brizard & Roger International (MBRI) to become the exclusive importer for the Marie Brizard range of alcoholic liqueurs in the UK. The range comprises 11 core products led by Blue Curacao and Creme de Cassis.

"Blavod Drinks will assist the continued growth of the MBRI portfolio in the on trade primarily through Waverley Vintners, the wholesale division of Scottish and Newcastle, who is the current importer.," Blavod said in a statement.

At the same time Blavod Drinks will be responsible for expanding distribution in the off trade. The company said that an outline agreement has already been reached with one of the major UK supermarket groups to list Marie Brizard and other distribution opportunities are in discussion.

"The MBRI range will both complement the other prestigious brands distributed by the company in the UK such as Rothschild (Lafite) wines, Fernet Branca, Mickey Finns Irish Schnapps, Agwa de Bolivia and Royal Tokaji Hungarian wines and considerably add to the volumes of wines and spirits handled by the UK subsidiary of BES," Blavod said.


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