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US: Blavod seals US distribution deals

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The UK-based Blavod Black Vodka said yesterday that it had signed two more deals that expanded its distribution in the US market - one with Meijer stores and another with Beverages and More. 

Meijer, the Midwest retailer, has more than 162 stores in five states. Beverages and More is an alcoholic beverage retailer in California. Blavod is expected to be available by mid-October in both locations.

Meijer will initially carry Blavod in more than 120 stores in Michigan, Kentucky, Indiana and Illinois. Distribution will expand as consumers respond to the product.

Beverage and More with 44 stores in California and a strong online store, www.bevmo.com, will carry Blavod at all its locations and online.

Meijer stores will carry the 750ml and 1L sizes of Blavod. Beverages and More will carry the 750ml size. Blavod will be priced in the premium vodka range.  Distribution will coincide with the retail holiday season. 

Jeff Hopmayer, BES CEO, said: "The response to Blavod in the United States has been incredible.  The Meijer deal helps us strengthen our position in the core Midwestern market.  Beverages and More adds to our successes in California.  Our sales team and distribution partners are working overtime to fill orders for Blavod.  U.S. customers are beginning to read about Blavod and asking their retailers to stock it."


Sectors: Spirits

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