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US: Blavod plans Tequila roll-out

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Blavod Extreme Spirits is in talks to expand distribution of El Diamante del Cielo Tequila in the US.

The UK-based spirits producer earlier this year launched the Tequila in Miami, Florida and Chicago and is looking to roll out the brand into a further four states - Louisana, California, Oregon and Alaska.

The brand was the first to be launched by Diamante Spirits, the US joint venture set up in August by Blavod and Japanese group Suntory. Blavod CEO Jeff Hopmayer has been bullish about the Tequila's prospects in a booming market for premium spirits in the US.

"The reality of it is that we have a pretty hot Tequila. It's the highest-rated Tequila ever, we could put it up against any Tequila out there and it would win hands down," he told just-drinks.


Sectors: Spirits

Companies: Suntory

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