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Blackheart rum teams up with Playboy

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Heaven Hill has announced a tie-up between its Blackheart spiced rum brand and Playboy Enterprises to launch a special-edition bottle.

Blackheart rum has been an advertising partner with the Playboy brand for about two years

Blackheart rum has been an advertising partner with the Playboy brand for about two years

The limited-edition rum is to show the Blackheart character re-imagined as a Playboy Playmate in bunny costume. Blackheart Playboy Edition will be available in the US during autumn 2015.

The launch is to be supported by advertising and promotion, including a full-page insertion in Playboy magazine, digital appearances on Playboy.com and Playboy social media, and at events such as a Halloween party at Playboy’s Bar Fifty Three in Hollywood.

Blackheart rum has been an advertising partner with Playboy's various platforms, including the magazine and Playboy.com for about two years.

Matt Nordby, Playboy Enterprises’ president of global licensing, said: "The specially-curated rum epitomises an edgy, bold lifestyle which is aligned with the Playboy brand heritage, and is designed to appeal to both current and new generations of rum drinkers."


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