News

UK: Black Ice on the way for Diageo

Most popular

What will be Ian Curle's Edrington legacy?

'Healthy alcohol - the trend to watch in 2019?

The beer category in 2019 - just-drinks predicts

Is craft spirits approaching a reset moment?

MORE

The wines and spirits combine, Diageo, has announced that it is to launch a new RTD brand, Smirnoff Black Ice, in a bid to capitalise on the success of Smirnoff Ice and other ready-to-drink beverages (RTDs) and lure more male drinkers away from lager.


Related Content

Small-batch offers way forward for Cognac in Asia Travel Retail - TFWA 2018

Small-batch offers way forward for Cognac in Asia Travel Retail - TFWA 2018...

How the future is shaping up for RTDs & cider - Research in Focus

How the future is shaping up for RTDs & cider - Research in Focus...

Does light drinking increase the risk of cancer? - International Scientific Forum on Alcohol Research Critique 200

Does light drinking increase the risk of cancer? - International Scientific Forum on Alcohol Researc...

What does 2018 have in store for RTDs? - Industry Comment

What does 2018 have in store for RTDs? - Industry Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?