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INDIA: Bisleri water may launch in US

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The Indian water brand Bisleri may launch on the US market, according to reports in the Indian press today. "The Bisleri brand will be registered in the US soon. As a first step, we have sent Bisleri samples to the US to establish the fact that the water is being consumed by an active population. US laws stipulate that a foreign water brand must establish its usage first," said Ramesh Chauhan, chairman of Bisleri.


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