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Biotiful Dairy’s Strawberry Kefir - Product Launch

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Biotiful Dairy's Strawberry Kefir

Biotiful Strawberry Kefir

Biotiful Strawberry Kefir

Category - Soft drinks, kefir, strawberry-flavoured

Available - From this week

Location - The UK, in off-premise channels via Sainsbury's stores, then online through Ocado from July

Price - SRP of GBP1.45 (US$1.84) per 25cl bottle and GBP2.25 (US$2.86) per 50cl bottle.

UK start-up Biotiful Dairy has released a new strawberry variant to its namesake kefir portfolio. The launch sees the company, set up by ex-figure skater Natasha Bowes, leverage what Biotiful describes as strawberry's position as "the top flavour in dairy" and an attempt to bring new consumers into the cultured milk category. 

Biotiful Strawberry Kefir will make its debut this week in Sainsbury's stores then, from next week consumers can buy the SKU online from Ocado. The variant does not contain artificial colours, flavours or preservatives and is a source of gut-friendly bacteria and protein.

"Strawberries are traditionally associated with the summer months so this new SKU makes a timely debut, and provides consumers with another..way to enjoy all the goodness of kefir," said Bowes.

Last month, Portugal's Asteriscos e Reticências launched a range of water kefir products in the UK to add to its portfolio of kombucha drinks.

Why iced coffee will be one to watch for soft drinks in 2019 - Click here for a just-drinks comment


Expert Analysis

Key Trends in Non-Alcoholic Beverages: Powerful changes shaping the soft drinks, hot drinks, enhanced water and packaging segment

Key Trends in Non-Alcoholic Beverages: Powerful changes shaping the soft drinks, hot drinks, enhanced water and packaging segment

Key Trends in Non-Alcoholic Beverages: Powerful changes shaping the soft drinks, hot drinks, enhanced water and packaging segment...

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