News

Biotiful Dairy’s Strawberry Kefir - Product Launch

Most popular

Pernod Ricard in YTD fiscal-2021 - preview

The just-drinks Analyst returns - Apr '21

The just-drinks Analyst returns - Apr '20

Remy Cointreau in fiscal-2021 - results preview

Brown-Forman in fiscal-2021 - results preview

MORE

Biotiful Dairy's Strawberry Kefir

Biotiful Strawberry Kefir

Biotiful Strawberry Kefir

Category - Soft drinks, kefir, strawberry-flavoured

Available - From this week

Location - The UK, in off-premise channels via Sainsbury's stores, then online through Ocado from July

Price - SRP of GBP1.45 (US$1.84) per 25cl bottle and GBP2.25 (US$2.86) per 50cl bottle.

UK start-up Biotiful Dairy has released a new strawberry variant to its namesake kefir portfolio. The launch sees the company, set up by ex-figure skater Natasha Bowes, leverage what Biotiful describes as strawberry's position as "the top flavour in dairy" and an attempt to bring new consumers into the cultured milk category. 

Biotiful Strawberry Kefir will make its debut this week in Sainsbury's stores then, from next week consumers can buy the SKU online from Ocado. The variant does not contain artificial colours, flavours or preservatives and is a source of gut-friendly bacteria and protein.

"Strawberries are traditionally associated with the summer months so this new SKU makes a timely debut, and provides consumers with another..way to enjoy all the goodness of kefir," said Bowes.

Last month, Portugal's Asteriscos e Reticências launched a range of water kefir products in the UK to add to its portfolio of kombucha drinks.

Why iced coffee will be one to watch for soft drinks in 2019 - Click here for a just-drinks comment


Related Content

Ex-Jack Daniel's master distiller forms Company Distilling - video

Ex-Jack Daniel's master distiller forms Company Distilling - video...

Canopy Growth lines up CBD expansion in US with Southern Glazer's Wine & Spirits deal

Canopy Growth lines up CBD expansion in US with Southern Glazer's Wine & Spirits deal...

Victory Brewing Co's Victory Waves hard seltzer - Product Launch

Victory Brewing Co's Victory Waves hard seltzer - Product Launch ...

Beam Suntory commits US$1bn to sustainability upgrades

Beam Suntory commits US$1bn to sustainability upgrades...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?