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Billson's Brewery's Australian Dry Gin and Beechworth Dry Gin

Billson’s Brewery said the gins are an attempt to “grow the Billson’s brand”

Billson’s Brewery said the gins are an attempt to “grow the Billson’s brand”

Category - Gin, 40%

Available - From next month

Location - Australia

Price - TBC

The company behind a brewery project in southern Australia has entered the spirits category with the launch of a gin range.

Billson's Brewery, which is based out of a renovated 19th Century brewery in the town of Beechworth, Victoria, said the gins are an attempt to "grow the Billson's brand". The gins are Australian Dry Gin and Beechworth Dry Gin, with the latter containing local botanicals including honey, Australian eucalyptus, dandelion and turmeric.

Billson's Brewery took over the former Murray Breweries site in Beechworth in 2017. According to an ABC report on the purchase, the facility had produced soft drinks since Victoria's short temperance prohibition in the 1920s. Prior to that, the building, which dates back to 1865, was called Billson's and operated as a brewery.

The new Billson's Brewery produces a range of non-alcoholic and alcoholic beverages including small-batch and heritage beers.

For the new gin range, Billson's teamed up with packaging design firm Cowan London. "Our strategy was to achieve stand out by focusing on the heritage and provenance of Billson's, while giving it a modern twist," said Cowan London MD Elizabeth Finn.

Is Pernod Ricard buying Malfy for the flavour? - just-drinks thinks


Expert Analysis

Gin & Genever (Spirits) Market in Australia - Outlook to 2022: Market Size, Growth and Forecast Analytics

Gin & Genever (Spirits) Market in Australia - Outlook to 2022: Market Size, Growth and Forecast Analytics

Gin & Genever (Spirits) Market in Australia - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Gin & Genever market in Australia.

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