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KOREA: Big leap in super premium whisky sales

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The Korea Alcohol and Liquor Industry Association (KALIA) has revealed that sales of super-premium whisky aged over 17 years shot up during the past year by some 254.8% to 304,682 cases. KALIA said the rise had taken place in spite of the economic turndown seen in the country. The rise in super-premium sales contrasted with the fortunes of the standard sector. Sales of whisky under 12 years fell by 28.7% to 227,307 cases. Sales of premium whisky, aged between 12 to 17 years, were up by 16.7% to 2.66 million cases, representing 83.4% of the total whisky market, 16% higher than last year.


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