News

"Big brands alive and well" with younger European Millennials - research

Most popular

What will be Ian Curle's Edrington legacy?

Should Pernod dump wine, bunk up with Brown-Forman

Interview, Pernod Ricard CEO Alex Ricard - Part I

'Healthy alcohol' - the trend to watch in 2019?

MORE

Younger Millennials are eschewing local products for big brands perceived as cool, a new European shopping report claims.


Related Content

Half of European consumers reluctant to pay more for sustainability credentials – research

Half of European consumers reluctant to pay more for sustainability credentials – research...

Will China's Millennials open the door for new brands in Travel Retail? - Analysis

Will China's Millennials open the door for new brands in Travel Retail? - Analysis...

How rising nationalism may challenge the supremacy of global brands - Consumer Trends

How rising nationalism may challenge the supremacy of global brands - Consumer Trends...

What does 'luxury' mean to Millennials? - Comment

What does 'luxury' mean to Millennials? - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?