UK/S AFRICA: Bibendum to import Sellenrust Fairtrade wines
Kleine Rust will be one of the wines imported by Bibendum
Bibendum has extended its commitment to Fairtrade wines by joining forces with South African producer Sellenrust.
Stellenrust is the largest Fairtrade grape grower in South Africa. All the wines Bibendum will import from the winery will use only estate grown fruit, Bibendum said today (13 October).
Bibendum will import two ranges from Stellenrust. The Kleine Rust range, which comprises a Pinotage Rosé, a Chenin/Sauvignon blend and a Pinotage/Cabernet/Shiraz/Merlot blend, all with a RRP of GBP7.49 (US$11.85).
The premium Stellenrust range includes a Chenin Blanc (RRP GBP8.99), Chardonnay (RRP GBP9.49), Pinotage (RRP GBP9.49), Simplicity Merlot/Shiraz/Cabernet (RRP GBP8.99) and 45 Chenin Blanc (RRP GBP15.99).
Bibendum director of buying, Iain Muggoch, said: "I spent a long time researching and selecting the perfect South African Fairtrade partner for Bibendum and feel extremely confident that in Stellenrust all our aims have been met."
- Cannabis – A clear and present danger to alcohol
- Is Irish whiskey ready to recognise its potential?
- Interview - Bernstein analyst Trevor Stirling
- The European beer market - Focus
- Trump, local spirits and the IR role - The Analyst
- Diageo appoints first programmatic marketing head
- Corporate Relations Director to leave Diageo
- Bacardi names new global communications head
- Diageo strike threat postponed with fresh vote
- Diageo, Nolets unveil latest Ketel One campaign