Bibendum PLB has come into effect today

Bibendum PLB has come into effect today

UK distributor Bibendum Wine has merged with drinks importer PLB Group.

The two firms announced the creation of The Bibendum PLB Group earlier today, with both continuing as separate entities. The former Bibendum operations will target the UK's on-trade, with PLB focussing on the off-trade in the country.

Bibendum PLB will be headed up by Michael Saunders, with John Osborne continuing as PLB's MD.

“As a family business, it was very important to us that we found the right partner and we have found that with Bibendum,” said PLB's founder & chairman, Jeffrey Fredericks. “The two companies now join to become the UK’s most powerful independent drinks company in the UK.”

Separately, the companies said that Walker and Wodehouse Wines has joined the group, resulting in the new entity comprising five divisions. Consumer event unit The Wondering Wine Co and spirits and beer brand agency Instil Drinks Co complete the group.