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BevTrade.com, Inc. CEO Harvey Kesner said, "I am pleased to announce this important milestone in our corporate history. We are enthusiastic that VentureHighway has agreed to act as agent for our private placement and to welcome them as an equity investor in the Company. The capital raising will finance the Company's continued rollout of its exciting business model."
Steven W. Pasko, Chief Executive Officer of VentureHighway, said, "We look forward to assisting BevTrade in its capital raising efforts and are happy to be an equity investor in the Company. We believe the Company represents an exciting way to participate in the growth of the business to business segment of the Internet".
BevTrade.com is a business-to-business e-commerce website that applies the best aspects of the worldwide web to the beverage distribution industry. The website, which launched a pilot site on July 1, 1999, achieved the first Internet order in the industry that same month. BevTrade enables both retailers and beverage producers to extend their brands via the Internet, while maintaining the integrity of their bricks and mortar businesses.
Through BevTrade, liquor retailers, supermarkets, liquor stores, bars and restaurants are provided with a proprietary online ordering application connecting them electronically to their numerous wholesalers. BevTrade offers consumers the convenience of shopping online with retailers they already know, and those retailers and their distributors the opportunity to improve their procurement and inventory management. The Company facilitates producer's marketing campaign management, and provides assistance to distributors and retailers in Internet technology migration and in-store operations.
VentureHighway.com utilizes the power of the Internet to provide accredited investors and venture capitalists with a wide array of investment opportunities. This online venue offers a convenient method to review hundreds of investment opportunities in a wide variety of exciting industries. VentureHighway.com can assist early stage companies by providing access to their affiliated expert advisors. VentureHighway.com also provides investment banking services through its subsidiary, Princeton Securities Corporation, to both public and private companies.
Venture Highway is a majority owned subsidiary of Kirlin Holding Corp. Kirlin Holding Corp. is a holding company engaged in retail securities brokerage, securities trading, investment and merchant banking and e-commerce activities through its subsidiaries, Kirlin Securities, Inc., First Long Island Securities, Inc., and Greenleaf Management Corp., as well as VentureHighway.com.
